Apple Relinquishes Top Phonemaker Title to Samsung Amid Falling iPhone Shipments

Estimated read time 2 min read

In the fiercely competitive smartphone market, Apple has recently lost its leading position to Samsung, as revealed by the latest data from the International Data Corporation (IDC). The first quarter of 2024 saw Apple’s smartphone shipments decrease by approximately 10%, a significant drop that underscores the intense rivalry from Android manufacturers like Samsung, which now holds the top spot.

According to IDC, global smartphone shipments grew by 7.8% to 289.4 million units in January to March, with Samsung capturing a market share of 20.8%. This marked a notable shift as Apple fell to second place with a 17.3% market share, following a robust performance in the last quarter of the previous year when it briefly surpassed Samsung. The decline in iPhone sales is particularly pronounced in China, where Apple faced a 2.1% decrease from the last year amid local restrictions on using Apple devices by certain companies and government agencies.

Xiaomi maintained third place with a 14.1% market share. Meanwhile, Samsung’s latest Galaxy S24 series contributed significantly to its lead, with shipments exceeding 60 million units and an 8% increase in sales compared to its predecessor, the Galaxy S23 series.

Apple shipped 50.1 million iPhones in the first quarter, a downturn from 55.4 million units in the same period last year. This shipment decline highlights Apple’s challenges, not only from competitors but also in key markets like China. Despite these hurdles, the Cupertino-based tech giant is preparing for its annual Worldwide Developers Conference (WWDC) in June, where it plans to unveil software updates for iPhones, iPads, and other devices. Investors are particularly keen on potential announcements regarding Apple’s foray into artificial intelligence, a sector in which the company has remained relatively quiet.

The smartphone industry continues to evolve rapidly, with market leadership highly contingent on innovation and market strategy. Apple’s recent rankings slip exemplifies this industry’s dynamic nature and sets the stage for an intriguing battle for supremacy in the coming months.

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