Zuckerberg Bets Big on Merging Buy and Build Paths
Meta Platforms is pursuing an ambitious strategy to gain dominance in artificial intelligence by blending internal development with high-profile acquisitions. CEO Mark Zuckerberg has committed tens of billions of dollars to building data centers, hiring top AI talent, and acquiring stakes in promising startups like Scale AI. Yet, the integration of these approaches presents major execution risks.
The recent $14 billion investment for a 49% stake in Scale AI and recruitment of its founder Alexandr Wang to lead Meta’s Superintelligence Labs exemplify this dual strategy. Meta is also offering massive pay packages to poach engineers from Apple, Google, and OpenAI, signaling the company’s desperation to catch up in the race for AI leadership.
Heavy Spending Fuels Investor Concern
Meta’s capital expenditures are expected to reach nearly $70 billion this year, more than triple what it spent four years ago. Despite holding about $40 billion in net cash, Zuckerberg is reportedly seeking nearly $30 billion in debt from private equity firms like Apollo Global Management and KKR to finance further AI development.
This spending spree follows lukewarm feedback on Llama 4, Meta’s large-language model. Some internal voices have criticized the company’s directionless AI strategy, and development delays have raised red flags about execution capacity. These factors are contributing to investor skepticism despite Meta’s robust financials.
Track Record Offers Mixed Signals
Zuckerberg has seen success with both building and acquiring. Facebook’s organic growth and Instagram’s acquisition each became billion-dollar successes, with Instagram now estimated to drive over 35% of Meta’s ad revenue. However, failures like the $60 billion metaverse project and the under-monetized $19 billion WhatsApp deal show the risk of ambitious bets without clear return models.
The rebranding around the metaverse led to significant operating losses in the Reality Labs division. WhatsApp, despite global popularity, still lacks a profitable model due to its encryption-based privacy features, limiting ad targeting. These setbacks cast doubt on Meta’s ability to extract value from its most expensive investments.
Valuation Reflects Weak Confidence in New Bets
Meta trades at a multiple of 16 times its projected $109 billion EBITDA for the year, lower than peers like Reddit and Pinterest. Breaking down the value, core platforms Facebook and Instagram account for over 80% of Meta’s estimated worth, while the remaining $300 billion covers the metaverse, WhatsApp, and future AI potential.
That final segment’s valuation appears modest given the transformative possibilities of AI. Investors seem unconvinced that Meta can replicate its past successes. The blend of acquisition and internal development in AI may ultimately yield a mismatched structure, unable to deliver the synergies required to justify the scale of investment.
