A recent survey highlights the growing importance of artificial intelligence (AI) in smartphones, especially among iPhone users. However, while many consumers are intrigued by AI, the majority remain unimpressed by the actual features available today. With Apple introducing Genmoji and ChatGPT integration in iOS 18.2, the question remains: will these new tools change public perception, or will AI features remain underwhelming for most users?
AI Is a Selling Point for iPhone Buyers—but Not for Samsung Users
When it comes to choosing a new smartphone, AI capabilities play a much bigger role for iPhone users than Samsung users, according to a survey conducted by SellCell. Nearly half of iPhone users (47.6%) said that AI features are “very” or “somewhat” important in their decision-making process.
In stark contrast, only 23.7% of Samsung users felt the same way, suggesting that AI is a far less significant factor for Galaxy buyers. This disparity could point to differences in how these two brands position their AI tools—or perhaps differences in the expectations of their user bases.
Current AI Features Leave Users Underwhelmed
Despite the interest in AI, the features currently offered by both Apple and Samsung have left users dissatisfied. A striking 73% of Apple Intelligence users and an even higher 87% of Galaxy AI users said that these features add little to no value to their smartphone experience.
Apple’s existing AI tools prior to iOS 18.2 include writing assistants, notification summaries, and smart replies, among others. While these features have their fans, their popularity varies significantly:
- Writing Tools (72%) ranked as the most valued feature.
- Notification Summaries (54%) followed as a useful addition.
- Priority Messages (44.5%) had a more modest reception.
- Clean Up in Photos (29.1%) saw limited interest.
- Smart Reply in Mail and Messages (20.9%) struggled to resonate with users.
These numbers suggest that while some AI features are appreciated, the majority fail to deliver meaningful value, leaving consumers questioning the hype around smartphone AI.
Will Genmoji and ChatGPT Integration Make a Difference?
Apple’s recent rollout of iOS 18.2 introduces two major AI updates: Genmoji and ChatGPT integration. These new tools aim to make AI more engaging and practical for everyday users.
Genmoji, Apple’s AI-powered emoji creator, combines creativity with convenience. Users can describe an emoji they’d like to create, and Apple Intelligence instantly generates it. By simply tapping a glowing smiley icon in the emoji keyboard, users can unleash their imagination in seconds.
ChatGPT integration, on the other hand, adds a new layer of intelligence to Siri. While Siri continues to handle most queries, users can now preface their requests with “Ask ChatGPT” to have their questions sent directly to the advanced AI assistant. This feature promises to make Siri a more versatile tool, blending conversational AI with Siri’s traditional functionality.
Both features are designed to bring a fresh perspective to Apple Intelligence, but whether they can reverse the skepticism of users remains to be seen.
Samsung Faces a Steeper Challenge
For Samsung, the situation is even more dire. The survey revealed an even higher level of dissatisfaction among Galaxy users regarding AI features. With 87% saying the tools add minimal or no value, Samsung may face significant challenges in convincing users of the utility of its AI offerings.
While Apple has focused on personalization and utility with features like Genmoji and ChatGPT, Samsung’s lack of similarly impactful tools could explain the growing gap in user perception. If Samsung fails to innovate quickly, it risks falling further behind in the AI race.
The Future of AI in Smartphones
The survey’s findings reveal a complex relationship between users and AI in smartphones. On one hand, there is genuine interest in AI capabilities, particularly among iPhone users. On the other hand, existing features fail to meet expectations, leaving many consumers disappointed.
Apple’s latest updates with Genmoji and ChatGPT could signal a turning point, offering more creative and practical applications of AI. However, success will depend on how well these features resonate with everyday users and whether they can add value beyond novelty.
For Samsung, the road ahead is even tougher. Without significant advancements, it risks losing ground to competitors like Apple, whose AI innovations seem better aligned with consumer expectations.
Conclusion
AI is becoming an increasingly important factor in smartphone decisions, but manufacturers have yet to convince most users of its value. With the introduction of Genmoji and ChatGPT integration, Apple is taking a bold step to redefine what AI can do for its users. Whether this will be enough to change perceptions remains uncertain, but one thing is clear: the race to make AI indispensable in smartphones is far from over.
