EZZ partners with Asia Pacific Airlines Club with its branding to appear on 2 million boarding passes
EZZ products and EAORON products will be available for purchase on APAC’s online shopping mall
Advertising initiative aims to increase brand visibility and engage passengers during their travels
Special Report: Genomic life science company EZZ Life Science has struck an advertising partnership deal with the Asia Pacific Airlines Club (APAC), which will see EZZ and EAORON branding across 2 million boarding passes.
EZZ Life Science (ASX: EZZ) says under the partnership, set to go live by the end of March, EZZ and EAORON will be advertised across several key airlines operating in the Asia Pacific region including Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Xiamen Airlines, and Hainan Airlines.
Under the deal exclusive EZZ and EAORON products will also be offered across the APAC online shopping mall.
EZZ is the exclusive wholesale distributor for the EAORON branded skin care range to pharmacies, supermarkets and specialist retailers in Australia and New Zealand.
The company also develops, produces, and distributes its own range of consumer health products under the EZZ brand.
EZZ is focused on genomic research and development to address four key human health challenges – genetic longevity, human papillomavirus (HPV), children’s health, and weight management.
Several phases to partnership
The first phase of the partnership will entail EZZ and EARON’s logos to be featured on the reverse side of two million boarding passes, which will be used by the mentioned airlines.
EZZ says the advertising initiative aims to increase brand visibility and engage passengers during their travel experience.
In another phase EZZ and EAORON products will be featured in the APAC online shopping mall, catering primarily to consumers in China.
The EZZ haircare range plus 12 EZZ products and 19 EAORON products, including best-sellers such as EAORON’s Hyaluronic Acid Glutathione Essence Face Mask and EZZ’s acclaimed Bone Growth Chews, will be sold on the APAC online shopping mall.
Additionally, select VIP Asia Pacific Airline Club customers will receive EAORON’s top-selling Hyaluronic Acid Glutathione Essence Face Mask as a complimentary gift.
The partnership will remain live until the two million boarding passes have been used, ensuring an extensive engagement with travellers.
“We’re excited to partner with Asia Pacific Airlines Club to further expand our offerings in the Asian market,” chairman Glenn Cross says.
“This partnership aligns perfectly with our commitment to providing travellers with innovative solutions that elevate their travel experience.”
Expanded product line
It’s been a busy start to 2024 for EZZ, which in February announced it was expanding its product line with three new offerings.
The company now offers 51 health supplements, food items, haircare, children’s health, and probiotics.
The new additions include:
EZZ Hair Protector
Designed to nourish and strengthen hair, this product contains biotin and pyridoxine hydrochloride to promote hair health and reduce breakage.
EZZ Sugar Metabolism
Crafted to support healthy sugar metabolism and balanced blood sugar levels, this blend of natural ingredients aids in glucose utilization.
EZZ Mount Peak III
Catering to the needs of fitness enthusiasts, this advanced formula supports endurance and recovery with ingredients like zinc oxide, enhancing stamina and reducing fatigue post-workout.
This article was developed in collaboration with EZZ Life Science, a Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.
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