{"id":7193,"date":"2024-03-15T01:03:46","date_gmt":"2024-03-15T01:03:46","guid":{"rendered":"https:\/\/economicherald.net\/?p=7193"},"modified":"2024-03-15T01:03:46","modified_gmt":"2024-03-15T01:03:46","slug":"what-a-catch-thrive-tribe-appoints-ex-cricketer-shane-lee-to-its-executive-team","status":"publish","type":"post","link":"https:\/\/economicherald.net\/?p=7193","title":{"rendered":"What a catch! Thrive Tribe appoints ex-cricketer Shane Lee to its executive team"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><strong>Former Aussie cricketer Shane Lee joins Thrive as international business development executive and talent manager<\/strong><br \/>\n<strong>Lee is now a seasoned sports media personality with more than 20 years\u2019 experience<\/strong><br \/>\n<strong>1TT hopes Lee will help sign a minimum of two more major internationally recognised celebrities for the group<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong><em>Special Report<\/em><\/strong><strong>: Former Aussie cricketer Shane Lee has joined the executive team at Thrive Tribe Technologies to help drive its international business development and manage sporting and celebrity signings.<\/strong><\/p>\n<p><a href=\"https:\/\/stockhead.com.au\/company\/thrive-tribe-technologies-1tt\/\" target=\"_blank\" rel=\"noopener\"><strong>Thrive Tribe Technologies (ASX:1TT)<\/strong><\/a> has scored a six, announcing well-known former Aussie cricketer will join the wellbeing marketplace and use his international appeal to help drive business development.<\/p>\n<p>Shane and his brother Brett \u2013 who also represented Australia \u2013 are an internationally recognised cricketers who have both featured in multiple major international brand marketing campaigns such as Weet-Bix.<\/p>\n<p>Adding to his commercial marketing experience, Lee brings an international audience from also playing in the UK and India where he and his brother maintain a significant profile, having nurtured business and entertainment industry connections.<\/p>\n<p>In addition to representing Australia and captaining NSW, Lee\u2019s career has included countless TV appearances, and he even still performs to this day in the rock group Six &amp; Out along with his brother Brett and four former NSW teammates.<\/p>\n<p>The band first formed in 1999 and was active until 2005. Almost two decades later, Six &amp; Out reunited at the request of Prime Minister Anthony Albanese in 2023.<\/p>\n<p>1TT is hopeful Lee will help sign a minimum of two more major internationally recognised celebrities for the group.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>True all-rounder<\/strong><\/h2>\n<p>1TT says it was essential to recruit not just a celebrity, but someone who can provide a blueprint for future success on and off the field to current sporting identities and celebrities.<\/p>\n<p>\u201cWe are thrilled to have Shane join 1TT and be elevated to the leadership team as recruiting numerous sporting identities and celebrities are a crucial part of 1TT\u2019s plans for its product suite,\u201d 1TT director Josh Quinn says.<\/p>\n<p>\u201cThe board has conducted an extensive search for the right candidate to spearhead this initiative.<\/p>\n<p>\u201cShane is the right fit for 1TT because a crucial part of our strategy is to set sporting stars up for their careers once they retire. \u201c<\/p>\n<p>Quinn says Lee\u2019s success playing for Australia is only one dimension of what he brings to 1TT.<\/p>\n<p>\u201cHis success during his career alongside Brett securing a major advertising contract with Weet-Bix and success in media and business which has lasted for over 20 years post his playing career is an inspiration to other sporting identities and a compelling argument as to why they should join 1TT,\u201d he says.<\/p>\n<p>\u201cShane is the blueprint for how sporting identities and celebrities can remain successful and relevant for an extended period during and post their playing careers.<\/p>\n<p>\u201cTo this day, Shane still hosts a podcast named <em>Lunch <\/em>with Lee and has interviewed the likes of Robbie Williams, Gladys Berejiklian, Karl Stefanovic, Jonathan Thurston, George Gregan and countless other sporting identities and celebrities.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Scoring well on all fronts<\/strong><\/h2>\n<p>1TT is creating a community through its in-development \u2018Sixty\u2019 platform, where individuals can interact with, consume from, and be inspired by individuals and businesses trailblazing new paths across multiple industries.<\/p>\n<p>The company has been updating existing functionality such as enhanced dashboards for easier navigation and a library for easy-to-use storage, and building out the Sixty platform to enhance the user experience:<\/p>\n<p><a href=\"https:\/\/stockhead.com.au\/health\/thrive-tribes-fresh-majority-stake-in-daily-food-eases-integration-to-bolster-its-wellness-platform-sixty\/\" target=\"_blank\" rel=\"noopener\">In September 2023<\/a>,\u00a01TT upped its stake in healthy snack maker Daily Food from 37.5% to 54% to become the majority stakeholder.<\/p>\n<p>Daily Food has become a central health food brand for 1TT,\u00a0 which invests in companies in the health and wellness space providing them with the \u201cresources, support, and technology they need to thrive and make a positive impact in the world\u201d.<\/p>\n<p>In the past nine months, Daily Food has launched their Super Bites into Woolworths Metro stores and WHSmith stores on the East Coast, secured partnerships with Better Foods \/ The Forage Company, and executed distribution across independent stores in VIC, NSW, ACT and QLD.<\/p>\n<p>1TT\u2019s share price is up 25% YTD.<\/p>\n<p>\u00a0<\/p>\n<p><em>This article was developed in collaboration with Thrive Tribe Technologies, a Stockhead advertiser at the time of publishing.<\/em><\/p>\n<p><em>This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.<\/em><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n<p>The post <a href=\"https:\/\/stockhead.com.au\/tech\/what-a-catch-thrive-tribe-appoints-ex-cricketer-shane-lee-to-its-executive-team\/\">What a catch! Thrive Tribe appoints ex-cricketer Shane Lee to its executive team<\/a> appeared first on <a href=\"https:\/\/stockhead.com.au\/\">Stockhead<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Former Aussie cricketer Shane Lee joins Thrive as international business development executive and talent manager Lee is now a seasoned sports media personality with <a href=\"https:\/\/economicherald.net\/?p=7193\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":0,"featured_media":7194,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What a catch! 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