{"id":2834,"date":"2023-12-07T01:36:31","date_gmt":"2023-12-07T01:36:31","guid":{"rendered":"https:\/\/economicherald.net\/?p=2834"},"modified":"2023-12-07T01:36:31","modified_gmt":"2023-12-07T01:36:31","slug":"izea-worldwide-takes-leap-to-expand-global-influence","status":"publish","type":"post","link":"https:\/\/economicherald.net\/?p=2834","title":{"rendered":"IZEA Worldwide takes leap to expand global influence"},"content":{"rendered":"<p>Premier American influencer marketing company IZEA Worldwide has acquired Nathan Ruff and Lote Tuqiri founded Australian company Hoozu<br \/>\nThe deal will expand IZEA\u2019s global reach in connecting leading global brands with influencers and content creators<br \/>\nIt also signifies a maturing in the multi-billion dollar influencer marketing sector<\/p>\n<p>\u00a0<\/p>\n<p><strong><em>Special Report<\/em>: As social media influencers continue to entrench themselves as vital components of major marketing strategies, one Aussie company driving growth in that segment has been snapped up by IZEA Worldwide.\u00a0 <\/strong><\/p>\n<p>North America\u2019s leading influencer marketing company IZEA Worldwide is expanding its global impact with the acquisition of Australian equivalent Hoozu.<\/p>\n<p>NASDAQ-listed IZEA connects influencers with some of the world\u2019s premier brands including the likes of Toyota, Guess and IKEA, along with Australia\u2019s Bondi Sands.<\/p>\n<p>More than just a dating app-like experience for influencers and brands, IZEA also provides a full suite of AI-assisted marketing technology, data and services.<\/p>\n<p>With evident synergies for IZEA, <a href=\"https:\/\/stockhead.com.au\/tech\/the-australian-tech-sector-is-set-to-rebound-says-this-insider-with-some-serious-skin-in-the-game\/\" target=\"_blank\" rel=\"noopener\">Hoozu<\/a> supports some of Australia\u2019s best-known corporates including Bunnings, Super Cheap Auto, Ryobi and news.com.au, as well as US tech giant Netflix. Its talent management division, Huume, represents social media creators in the local market.<\/p>\n<p>\u00a0<\/p>\n<h2>Yes\u2026 influencer marketing is a Big Thing<strong>\u00a0<\/strong><\/h2>\n<p>Since it launched the first influencer marketing platform in 2006, IZEA has executed influencer marketing programs for half of the Fortune 50 companies and facilitated nearly 4 million transactions between online buyers and sellers.<\/p>\n<p>IZEA rounder and CEO Ted Murphy said: \u201cIn less than two decades, I have seen influencer marketing transform from an innovative\u2014yet strongly opposed\u2014idea to a multi-billion dollar industry.\u201d<\/p>\n<p>Last month IZEA celebrated the 1 million registered user milestone, adding 1,000 to 2,000 new registered users each day in recent months.<\/p>\n<p>IZEA attributes the sharp increase mainly to the release of its\u00a0FormAI tools for creators and marketers.<\/p>\n<p>\u00a0<\/p>\n<h2>Who\u2019s behind Hoozu<strong>\u00a0<\/strong><\/h2>\n<p>Co-founded by highly regarded entrepreneur Nathan Ruff and legendary dual international footballer Lote Tuqiri, Hoozu has pioneered influencer marketing in Australia for more than a decade.<\/p>\n<p>After acquiring <a href=\"https:\/\/stockhead.com.au\/tech\/the-australian-tech-sector-is-set-to-rebound-says-this-insider-with-some-serious-skin-in-the-game\/\" target=\"_blank\" rel=\"noopener\">The Remarkables Group<\/a> in 2021, Hoozu appointed as CEO local marketing specialist Natalie Giddings who will continue in the role.<\/p>\n<p>\u00a0<\/p>\n<h2>Building global growth<\/h2>\n<p>\u201cAcquiring Hoozu represents a significant milestone for IZEA in the Asia-Pacific region and establishes a beachhead for us in Oceania,\u201d Murphy said, while explaining that he is excited to welcome Hoozu to the group.<\/p>\n<p>\u201cWe have seen organic global growth in recent years through our efforts in the UK, China, and South Korea, and our acquisition of Hoozu builds on that momentum.\u201d<\/p>\n<p>\u201cAs a respected leader in its market, Hoozu will operate as a stand-alone, wholly owned subsidiary of IZEA Worldwide. Going forward, we see the potential for continued inorganic growth with Hoozu serving as the principal company for additional acquisitions in the region.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Creative synergies<\/h2>\n<p>\u201cThis acquisition not only expands our geographic footprint, it adds new capabilities in other areas in the growing creator economy,\u201d IZEA President and Chief Operating Officer Ryan Schram said.<\/p>\n<p>\u201cIn addition to Hoozu\u2019s core influencer marketing managed services business, the company will continue to own and operate Humme, a talent agency focusing on Australian influencers and creators.<\/p>\n<p>\u201cIZEA\u2019s capital, technology, and global influencer marketing resources will support and strengthen Hoozu\u2019s long-standing presence in the region, and we look forward to what lies ahead.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Market evolution<\/h2>\n<p>Giddings said it was wonderful to be involved with a company that had been leading the industry globally for so long.<\/p>\n<p>\u201cJoining IZEA enables Hoozu to service its clients with leading technology, more extensive data, and best practices which will increase our campaign quality and performance,\u201d she said.<\/p>\n<p>Ruff added that the alliance signified change was coming to the influencer marketing sector.<\/p>\n<p>\u201cAs the market matures, we expect to see a stage of consolidation of creator economy companies. We are excited to be a key part of IZEA\u2019s global growth plans and help them expand both organically and inorganically in the region.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>How the deal works<\/h2>\n<p>The transaction consideration is a mix of cash and stock, with deferred payments tied to KPI performance. IZEA intends to invest resources to fuel additional growth, including the expansion of sales personnel and overall capabilities.<\/p>\n<p>\u00a0<\/p>\n<p><em>This article was developed in collaboration with IZEA Worldwide, a Stockhead advertiser at the time of publishing. <\/em><em>\u00a0<\/em><\/p>\n<p><em>This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span class=\"et_bloom_bottom_trigger\"><\/span><\/p>\n<p>The post <a href=\"https:\/\/stockhead.com.au\/tech\/izea-worldwide-takes-leap-to-expand-global-influence\/\">IZEA Worldwide takes leap to expand global influence<\/a> appeared first on <a href=\"https:\/\/stockhead.com.au\/\">Stockhead<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Premier American influencer marketing company IZEA Worldwide has acquired Nathan Ruff and Lote Tuqiri founded Australian company Hoozu The deal will expand IZEA\u2019s global reach <a href=\"https:\/\/economicherald.net\/?p=2834\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":0,"featured_media":2835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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