{"id":1548,"date":"2023-11-16T03:43:17","date_gmt":"2023-11-16T03:43:17","guid":{"rendered":"https:\/\/economicherald.net\/?p=1548"},"modified":"2023-11-16T03:43:17","modified_gmt":"2023-11-16T03:43:17","slug":"high-margin-revenue-opportunities-ypb-enters-valuable-peru-rice-market","status":"publish","type":"post","link":"https:\/\/economicherald.net\/?p=1548","title":{"rendered":"\u2018High margin revenue opportunities\u2019: YPB enters valuable Peru rice market"},"content":{"rendered":"

YPB signs exclusive three-year agreement for rice packaging in Peru with Addera Peru S.A.C
\nContract exemplifies YPB\u2019s strategic move towards monetising its ProtectCode technology
\nYPB working to establish further high margin revenue opportunities in coming months<\/p>\n

\u00a0<\/p>\n

Special Report:<\/em><\/strong> \u00a0YPB Group is continuing to monetise its anti-counterfeit and consumer engagement technology through its most recent agreement with a contract packaging company operating within Peru\u2019s rice sector.<\/strong><\/p>\n

\u00a0<\/p>\n\n

\u00a0<\/p>\n

YPB Group (ASX:YPB)<\/strong><\/a>\u00a0<\/strong>has inked a three-year master service agreement (MSA) with Peru contract packaging firm for rice Addera Peru S.A.C (Addera).<\/p>\n

The deal provides Addera with exclusivity using YPB\u2019s established and patented ProtectCode technology<\/a> in the vertical of rice packaging in Peru throughout the agreement\u2019s duration.<\/p>\n

Rice holds substantial importance in Peru, representing about 12% of the country\u2019s agricultural output value<\/a>. Peru is the most important producer of rice in Latin America after Brazil.<\/p>\n

Addera packages for 250 customers in Peru and under the partnership will promote YPB\u2019s ProtectCode technology as a solution that enhances consumer engagement. \u00a0The company has already signed an initial adopter.<\/p>\n

Other key contract details of the Addera deal include:<\/p>\n

Minimum estimated revenue of $115k throughout the contract\u2019s duration
\nFee per generated QR code
\nCustomer termination possible within 30 days, subject to payment of the minimum order quantity over the initial term.<\/p>\n

<\/h2>\n

Authentication for fast-moving consumer goods<\/strong><\/h2>\n

ProtectCode offers effortless authentication for a wide array of fast-moving consumer goods (FMCG), identification documents, pharmaceuticals, food, and beverages and more.<\/p>\n

YPB founder chairman and CEO John Houston says ProtectCode serves as a tool to initiate interactions with end consumers through QR code scanning via smartphones, effectively turning an unseen consumer into a visible one.<\/p>\n

\u201cBrands can leverage this technology not only to establish trust but also to yield a return on investment from their packaging expenditure,\u201d he says.<\/p>\n

Houston says the technology\u2019s advantage lies in its smartphone compatibility, enabling any consumer with a mobile device to engage with brands implementing ProtectCode on their product packaging.<\/p>\n

\u201cConsumers can verify the goods and engage with the brand, think of it like turning a brand\u2019s packaging into a mobile billboard,\u201d he says.<\/p>\n

\u00a0<\/p>\n

Monetising ProtectCode<\/strong><\/h2>\n

Houston says the Addera contract exemplifies YPB\u2019s strategic move towards monetising its ProtectCode authentication and anti-counterfeit solution through leveraging its proprietary Connect platform\u2019s marketing prowess.<\/p>\n

YPB Connect is the dashboard unifying the company\u2019s various products giving brands access to a global view of their products from supply chain to end consumers in live time.<\/p>\n

Houston says enhancements made to Connect throughout 2023 in terms of connectivity and feature enrichment are poised to expedite revenue generation across YPB\u2019s entire intellectual property portfolio.<\/p>\n

\u201cThis is especially significant given the widespread adoption of QR code technology in various fields and the escalating importance of direct consumer interaction,\u201d he says.<\/p>\n

\u201cMoreover, this agreement aligns with YPB\u2019s concentrated approach on Digital Transfer Technology, where their ProtectCodes can be transmitted globally without the necessity of shipping and material handling.\u201d<\/p>\n

Houston says the recent innovation in digital transfer, combined with increasingly effective outbound marketing strategies, amplifies its potential.<\/p>\n

The Addera deal is one of several signed by YPB in 2023 as its technology continues to gain traction in helping brands with anti-counterfeit and greater engagement with consumers.<\/p>\n

YPB\u2019s technology is now being used to address pull tab\/instant lottery ticket fraud in the USA under a deal with Smart-tab Systems LLC.<\/a><\/p>\n

\u201cNot only have we entered the rice segment of the FMCG market, but we have also entered a large, new territory at minimal incremental cost,\u201d Houston says.<\/p>\n

\u201cThe value-creation potential of linking all our solutions via Connect as the hub is hard to overstate.<\/p>\n

\u201cI am optimistic of driving further high margin revenue opportunities in coming months.\u201d<\/p>\n

\u00a0<\/p>\n

This article was developed in collaboration with YPB Group, a Stockhead advertiser at the time of publishing.<\/em><\/p>\n

This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.<\/em><\/p>\n

<\/span><\/p>\n

The post \u2018High margin revenue opportunities\u2019: YPB enters valuable Peru rice market<\/a> appeared first on Stockhead<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

YPB signs exclusive three-year agreement for rice packaging in Peru with Addera Peru S.A.C Contract exemplifies YPB\u2019s strategic move towards monetising its ProtectCode technology YPB [more…]<\/a><\/p>\n","protected":false},"author":0,"featured_media":1549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"\n\u2018High margin revenue opportunities\u2019: YPB enters valuable Peru rice market - Economic Herald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economicherald.net\/?p=1548\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018High margin revenue opportunities\u2019: YPB enters valuable Peru rice market - 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