{"id":12948,"date":"2025-01-23T13:03:38","date_gmt":"2025-01-23T18:03:38","guid":{"rendered":"https:\/\/economicherald.net\/?p=12948"},"modified":"2025-01-23T13:03:40","modified_gmt":"2025-01-23T18:03:40","slug":"adidas-plans-up-to-500-job-cuts-to-simplify-operations","status":"publish","type":"post","link":"https:\/\/economicherald.net\/?p=12948","title":{"rendered":"Adidas Plans Up to 500 Job Cuts to Simplify Operations"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Restructuring Aims to Streamline Business<\/h2>\n\n\n\n<p>Adidas plans to lay off up to <strong>500 employees<\/strong> at its headquarters in Herzogenaurach, Germany, as part of an effort to <strong>simplify its operations<\/strong>, a source confirmed to CNBC on Thursday. The job cuts could impact nearly <strong>9% of the 5,800 staff<\/strong> at its global headquarters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Layoff Details and Employee Notification<\/h2>\n\n\n\n<p>The final number of affected employees has not yet been determined, but Adidas will make a decision as the process progresses, according to a source familiar with the matter. Employees learned about the planned restructuring on Wednesday, just one day after Adidas announced <strong>better-than-expected preliminary profit results<\/strong> for its holiday quarter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Financial Performance and Growth<\/h2>\n\n\n\n<p>Adidas reported <strong>19% sales growth<\/strong> in the last quarter of 2024, with revenue expected to reach <strong>5.97 billion euros<\/strong>, surpassing analyst estimates of <strong>5.68 billion euros<\/strong>, according to LSEG data. The strong results reflect the company&#8217;s efforts to restructure and capitalize on growing demand for its classic sneaker lines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statement from Adidas<\/h2>\n\n\n\n<p>In a statement to CNBC, an Adidas spokesperson explained that the company\u2019s current <strong>operating model has become too complex<\/strong>, prompting the decision to reassess its organizational structure.<\/p>\n\n\n\n<p><em>&#8220;To set Adidas up for long-term success, we are now starting to look at how we align our operating model with the reality of how we work,&#8221;<\/em> the spokesperson said. <em>&#8220;This may have an impact on the organizational structure and number of roles based at our HQ in Herzogenaurach.&#8221;<\/em><\/p>\n\n\n\n<p>Adidas will collaborate with the Works Council to ensure that any job cuts are handled with respect and care for employees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not a Cost-Cutting Move<\/h2>\n\n\n\n<p>The spokesperson emphasized that the layoffs are not part of a <strong>cost-cutting program<\/strong>, but rather an adjustment to reflect how the company has evolved in recent years. Adidas has been undergoing restructuring while seeing strong sales momentum, particularly in its <strong>Samba and Gazelle sneaker lines<\/strong>, which have outperformed expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adidas&#8217; Competitive Position<\/h2>\n\n\n\n<p>Adidas has benefited from a slowdown at its biggest competitor, <strong>Nike<\/strong>, allowing it to gain market share. The company\u2019s restructuring efforts and product strategy have helped it close 2024 on a high note, reinforcing its competitive position in the sportswear market.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restructuring Aims to Streamline Business Adidas plans to lay off up to 500 employees at its headquarters in Herzogenaurach, Germany, as part of an effort <a href=\"https:\/\/economicherald.net\/?p=12948\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":4,"featured_media":12949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3054,3053,3056,3061,3055,3060,3057,3058,3059],"class_list":["post-12948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-adidas-headquarters","tag-adidas-job-cuts","tag-adidas-layoffs","tag-adidas-profit-report","tag-adidas-restructuring","tag-adidas-sales-growth","tag-adidas-workforce-reduction","tag-nike-competition","tag-sportswear-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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